Baby. » Design

Cruise

simon — Tue, 06 Apr 2010 17:36:49 +0000

Cruise, the luxury fashion retail brand, required a total refresh of its visual style and together with photographer Julia Kennedy we gave them a whole new look across all their stores and promotional material for Spring / Summer 2010.

Cruise Jeans

simon — Tue, 06 Apr 2010 17:21:46 +0000

We were also asked to create a new, distinct look for the younger Cruise Jeans brand, which previously relied on the same imagery as the mainline offering. Again this works across all stores and promotional material.

Petter & The Pix

simon — Tue, 06 Apr 2010 17:04:36 +0000

When asked to design the album for hot new band Petter & The Pix, we wanted to create something that reflected the band\’s contemporary, yet quirky retro feel. The subject of Native Americans came up early in the project and we worked with American artist Big Joe Belt who created these beautiful images.

Tomas

simon — Fri, 20 Feb 2009 21:38:28 +0000

We were asked to design and art-direct all aspects of the creative campaign for debut novelist James Palumbo. Taking influence from the uncompromising yet fantastical nature of James\\\’s words, the end result was a mixture of the brutally simple and vividly imaginative and has achieved wide-spread acclaim.

Miss Selfridge

simon — Sun, 15 Feb 2009 21:37:32 +0000

When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.

Liberty Design 1850- Present

simon — Wed, 11 Feb 2009 21:38:02 +0000

Liberty turned to us for a new take on the annual promotion of their vintage furniture collection. To break from the false perception of it as mainly ornate and decorative, and attract a newer audience, we used a series of detail shots of a 1960s table, creating a fresh, modern, geometric look for all design elements.

Liberty Furniture Identity

simon — Wed, 11 Feb 2009 21:37:58 +0000

The furniture department at this luxury London store is divided into four separate categories, previously with their own distinct identity, resulting in a disjointed overall look. We created a scheme that allowed the retention of each category but unified them into one coherent visual style.

MSHK

simon — Sun, 08 Feb 2009 21:31:57 +0000

We were responsible for the entire visual representation of this new music and lifestyle company. From the logo, website and brand guides to staff portraits and promotional imagery. We wanted to reflect the company\’s position as a serious, successful business but ensure it felt contemporary, vibrant and human.

Alex Cartana

simon — Sun, 08 Feb 2009 21:01:08 +0000

Bringing together fashion photogrpaher Morten Laursen and illustrator Sarah Howell, we produced this campaign for debut singer/songwriter Alex Cartana. The combination of glamorous photography and hand-drawn illustrations were chosen to reflect Alex\\\’s highly personal but alluring music.

Ministry of Sound

simon — Sat, 07 Feb 2009 20:35:05 +0000

Over several years we\’ve worked closely with the world famous music brand on a wide range of creative projects, from an update of the iconic logo through to album designs and the redesign of the venue itself.