Design & Art Direction
Design and Art Direction of the single and album campaign for new singer Yasmin, featuring photography by Jonas Bresnan.
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Cruise, the luxury fashion retail brand, required a total refresh of its visual style and together with photographer Julia Kennedy we gave them a whole new look across all their stores and promotional material for Spring / Summer 2010.
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We were also asked to create a new, distinct look for the younger Cruise Jeans brand, which previously relied on the same imagery as the mainline offering. Again this works across all stores and promotional material.
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We were asked to design and art-direct all aspects of the creative campaign for debut novelist James Palumbo. Taking influence from the uncompromising yet fantastical nature of James\\\’s words, the end result was a mixture of the brutally simple and vividly imaginative and has achieved wide-spread acclaim.
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When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.
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We were responsible for the entire visual representation of this new music and lifestyle company. From the logo, website and brand guides to staff portraits and promotional imagery. We wanted to reflect the company\’s position as a serious, successful business but ensure it felt contemporary, vibrant and human.
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Over several years we\’ve worked closely with the world famous music brand on a wide range of creative projects, from an update of the iconic logo through to album designs and the redesign of the venue itself.
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We have worked on a wide range of music-related projects, and here is a selection of some of them.
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Design and art direction of single and album campaign for the artist Romeo.
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Based on the theme of \”boy meets girl\”, which was Levi\’s campaign at the time, we created this identity for their annual internal fashion showcase. The logo design, which fuses together male and female imagery was then applied to the catwalk design and and other supporting print material.
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