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	<title>Baby. &#187; Spaces</title>
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	<description>Design &#38; Art Direction</description>
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		<title>Miss Selfridge</title>
		<link>http://www.wearebaby.com/miss-selfridge/</link>
		<comments>http://www.wearebaby.com/miss-selfridge/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 21:37:32 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Spaces]]></category>

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		<description><![CDATA[When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.
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			<content:encoded><![CDATA[<p>When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.</p>
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		<title>Nike iD</title>
		<link>http://www.wearebaby.com/nike-id/</link>
		<comments>http://www.wearebaby.com/nike-id/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 20:36:50 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Spaces]]></category>

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		<description><![CDATA[To promote their iD brand, Nike wanted a private space for selected, high-profile guests to come and create their own unique trainers. To echo the concept\&#8217;s exclusive and bespoke nature, we themed the project, from interiors through to print material, like a cross between a tailor\&#8217;s and a gentleman\&#8217;s club.
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			<content:encoded><![CDATA[<p>To promote their iD brand, Nike wanted a private space for selected, high-profile guests to come and create their own unique trainers. To echo the concept\&#8217;s exclusive and bespoke nature, we themed the project, from interiors through to print material, like a cross between a tailor\&#8217;s and a gentleman\&#8217;s club.</p>
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		<title>Ministry of Sound</title>
		<link>http://www.wearebaby.com/ministry-of-sound/</link>
		<comments>http://www.wearebaby.com/ministry-of-sound/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 20:35:05 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Spaces]]></category>

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		<description><![CDATA[Over several years we\&#8217;ve worked closely with the world famous music brand on a wide range of creative projects, from an update of the iconic logo through to album designs and the redesign of the venue itself.
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			<content:encoded><![CDATA[<p>Over several years we\&#8217;ve worked closely with the world famous music brand on a wide range of creative projects, from an update of the iconic logo through to album designs and the redesign of the venue itself.</p>
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		<slash:comments>0</slash:comments>
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		<title>Minibar</title>
		<link>http://www.wearebaby.com/minibar/</link>
		<comments>http://www.wearebaby.com/minibar/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 20:48:49 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Spaces]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Design of identity and promotional material together with consultation on interiors for this bar.
]]></description>
			<content:encoded><![CDATA[<p>Design of identity and promotional material together with consultation on interiors for this bar.</p>
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		<title>Levis Store Conference</title>
		<link>http://www.wearebaby.com/levis-store-conference/</link>
		<comments>http://www.wearebaby.com/levis-store-conference/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 12:08:22 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Spaces]]></category>

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		<description><![CDATA[Based on the theme of \&#8221;boy meets girl\&#8221;, which was Levi\&#8217;s campaign at the time, we created this identity for their annual internal fashion showcase. The logo design, which fuses together male and female imagery was then applied to the catwalk design and and other supporting print material.
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			<content:encoded><![CDATA[<p>Based on the theme of \&#8221;boy meets girl\&#8221;, which was Levi\&#8217;s campaign at the time, we created this identity for their annual internal fashion showcase. The logo design, which fuses together male and female imagery was then applied to the catwalk design and and other supporting print material.</p>
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