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	<description>Design &#38; Art Direction</description>
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		<title>Example</title>
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		<pubDate>Thu, 08 Sep 2011 14:01:41 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

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		<description><![CDATA[We have produced the new campaign for Example, which featured a number one album and several number one singles. We worked with photographer Rankin to interpret the title of the album \&#8221;Playing in the Shadows\&#8221; across all the main imagery.
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			<content:encoded><![CDATA[<p>We have produced the new campaign for Example, which featured a number one album and several number one singles. We worked with photographer Rankin to interpret the title of the album \&#8221;Playing in the Shadows\&#8221; across all the main imagery.</p>
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		<title>Nick Clegg</title>
		<link>http://www.wearebaby.com/nick-clegg/</link>
		<comments>http://www.wearebaby.com/nick-clegg/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 11:34:19 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

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		<description><![CDATA[We were approached by the Liberal Democrats to create an identity and promotional material for the Deputy Prime Minister\&#8217;s national meet and greet tour. We deliberately avoided all traditional political cliches and gave them something fresh, modern and personal.
]]></description>
			<content:encoded><![CDATA[<p>We were approached by the Liberal Democrats to create an identity and promotional material for the Deputy Prime Minister\&#8217;s national meet and greet tour. We deliberately avoided all traditional political cliches and gave them something fresh, modern and personal.</p>
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		<title>Yasmin</title>
		<link>http://www.wearebaby.com/yasmin/</link>
		<comments>http://www.wearebaby.com/yasmin/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 17:20:38 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

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		<description><![CDATA[Design and Art Direction of the single and album campaign for new singer Yasmin, featuring photography by Jonas Bresnan.
]]></description>
			<content:encoded><![CDATA[<p>Design and Art Direction of the single and album campaign for new singer Yasmin, featuring photography by Jonas Bresnan.</p>
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		<title>Cruise</title>
		<link>http://www.wearebaby.com/cruise/</link>
		<comments>http://www.wearebaby.com/cruise/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 17:36:49 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

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		<description><![CDATA[Cruise, the luxury fashion retail brand, required a total refresh of its visual style and together with photographer Julia Kennedy we gave them a whole new look across all their stores and promotional material for Spring / Summer 2010.
]]></description>
			<content:encoded><![CDATA[<p>Cruise, the luxury fashion retail brand, required a total refresh of its visual style and together with photographer Julia Kennedy we gave them a whole new look across all their stores and promotional material for Spring / Summer 2010.</p>
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		<title>Cruise Jeans</title>
		<link>http://www.wearebaby.com/cruise-jeans/</link>
		<comments>http://www.wearebaby.com/cruise-jeans/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 17:21:46 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

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		<description><![CDATA[We were also asked to create a new, distinct look for the younger Cruise Jeans brand, which previously relied on the same imagery as the mainline offering. Again this works across all stores and promotional material.
]]></description>
			<content:encoded><![CDATA[<p>We were also asked to create a new, distinct look for the younger Cruise Jeans brand, which previously relied on the same imagery as the mainline offering. Again this works across all stores and promotional material.</p>
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		<title>Tomas</title>
		<link>http://www.wearebaby.com/tomas/</link>
		<comments>http://www.wearebaby.com/tomas/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 21:38:28 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/tomas/</guid>
		<description><![CDATA[We were asked to design and art-direct all aspects of the creative campaign for debut novelist James Palumbo. Taking influence from the uncompromising yet fantastical nature of James\\\&#8217;s words, the end result was a mixture of the brutally simple and vividly imaginative and has achieved wide-spread acclaim.
]]></description>
			<content:encoded><![CDATA[<p>We were asked to design and art-direct all aspects of the creative campaign for debut novelist James Palumbo. Taking influence from the uncompromising yet fantastical nature of James\\\&#8217;s words, the end result was a mixture of the brutally simple and vividly imaginative and has achieved wide-spread acclaim.</p>
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		<title>Miss Selfridge</title>
		<link>http://www.wearebaby.com/miss-selfridge/</link>
		<comments>http://www.wearebaby.com/miss-selfridge/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 21:37:32 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Spaces]]></category>

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		<description><![CDATA[When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.
]]></description>
			<content:encoded><![CDATA[<p>When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.</p>
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		<slash:comments>0</slash:comments>
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		<title>Liberty Design 1850- Present</title>
		<link>http://www.wearebaby.com/liberty-design-1850-present/</link>
		<comments>http://www.wearebaby.com/liberty-design-1850-present/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 21:38:02 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/liberty-design-1850-present/</guid>
		<description><![CDATA[Liberty turned to us for a new take on the annual promotion of their vintage furniture collection. To break from the false perception of it as mainly ornate and decorative, and attract a newer audience, we used a series of detail shots of a 1960s table, creating a fresh, modern, geometric look for all design [...]]]></description>
			<content:encoded><![CDATA[<p>Liberty turned to us for a new take on the annual promotion of their vintage furniture collection. To break from the false perception of it as mainly ornate and decorative, and attract a newer audience, we used a series of detail shots of a 1960s table, creating a fresh, modern, geometric look for all design elements.   </p>
]]></content:encoded>
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		<title>Liberty Furniture Identity</title>
		<link>http://www.wearebaby.com/liberty-furniture-identity/</link>
		<comments>http://www.wearebaby.com/liberty-furniture-identity/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 21:37:58 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/liberty-furniture-identity/</guid>
		<description><![CDATA[The furniture department at this luxury London store is divided into four separate categories, previously with their own distinct identity, resulting in a disjointed overall look. We created a scheme that allowed the retention of each category but unified them into one coherent visual style.
]]></description>
			<content:encoded><![CDATA[<p>The furniture department at this luxury London store is divided into four separate categories, previously with their own distinct identity, resulting in a disjointed overall look. We created a scheme that allowed the retention of each category but unified them into one coherent visual style.</p>
]]></content:encoded>
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		<title>Nike iD</title>
		<link>http://www.wearebaby.com/nike-id/</link>
		<comments>http://www.wearebaby.com/nike-id/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 20:36:50 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Spaces]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/nike-id/</guid>
		<description><![CDATA[To promote their iD brand, Nike wanted a private space for selected, high-profile guests to come and create their own unique trainers. To echo the concept\&#8217;s exclusive and bespoke nature, we themed the project, from interiors through to print material, like a cross between a tailor\&#8217;s and a gentleman\&#8217;s club.
]]></description>
			<content:encoded><![CDATA[<p>To promote their iD brand, Nike wanted a private space for selected, high-profile guests to come and create their own unique trainers. To echo the concept\&#8217;s exclusive and bespoke nature, we themed the project, from interiors through to print material, like a cross between a tailor\&#8217;s and a gentleman\&#8217;s club.</p>
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