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	<title>Baby.</title>
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	<link>http://www.wearebaby.com</link>
	<description>Design &#38; Art Direction</description>
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		<title>Tomas</title>
		<link>http://www.wearebaby.com/tomas/</link>
		<comments>http://www.wearebaby.com/tomas/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 21:38:28 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/tomas/</guid>
		<description><![CDATA[We were asked to design and art-direct all aspects of the creative campaign for debut novelist James Palumbo. Taking influence from the uncompromising yet fantastical nature of James\\\&#8217;s words, the end result was a mixture of the brutally simple and vividly imaginative and has achieved wide-spread acclaim.
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			<content:encoded><![CDATA[<p>We were asked to design and art-direct all aspects of the creative campaign for debut novelist James Palumbo. Taking influence from the uncompromising yet fantastical nature of James\\\&#8217;s words, the end result was a mixture of the brutally simple and vividly imaginative and has achieved wide-spread acclaim.</p>
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		<title>Miss Selfridge</title>
		<link>http://www.wearebaby.com/miss-selfridge/</link>
		<comments>http://www.wearebaby.com/miss-selfridge/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 21:37:32 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Spaces]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/miss-selfridge/</guid>
		<description><![CDATA[When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.
]]></description>
			<content:encoded><![CDATA[<p>When the fashion brand Miss Selfridge launched a new collection in collaboration with Hed Kandi, we were approached to create a diverse range of material from the design of the look-book and the press launch event through to the art direction of all promotional imagery.</p>
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		<title>Nike iD</title>
		<link>http://www.wearebaby.com/nike-id/</link>
		<comments>http://www.wearebaby.com/nike-id/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 21:36:50 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Spaces]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/nike-id/</guid>
		<description><![CDATA[To promote their iD brand, Nike wanted a private space for selected, high-profile guests to come and create their own unique trainers. To echo the concept\&#8217;s exclusive and bespoke nature, we themed the project, from interiors through to print material, like a cross between a tailor\&#8217;s and a gentleman\&#8217;s club.
]]></description>
			<content:encoded><![CDATA[<p>To promote their iD brand, Nike wanted a private space for selected, high-profile guests to come and create their own unique trainers. To echo the concept\&#8217;s exclusive and bespoke nature, we themed the project, from interiors through to print material, like a cross between a tailor\&#8217;s and a gentleman\&#8217;s club.</p>
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		<slash:comments>0</slash:comments>
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		<title>Liberty Furniture Identity</title>
		<link>http://www.wearebaby.com/liberty-furniture-identity/</link>
		<comments>http://www.wearebaby.com/liberty-furniture-identity/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 21:37:58 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/liberty-furniture-identity/</guid>
		<description><![CDATA[The furniture department at this luxury London store is divided into four separate categories, previously with their own distinct identity, resulting in a disjointed overall look. We created a scheme that allowed the retention of each category but unified them into one coherent visual style.
]]></description>
			<content:encoded><![CDATA[<p>The furniture department at this luxury London store is divided into four separate categories, previously with their own distinct identity, resulting in a disjointed overall look. We created a scheme that allowed the retention of each category but unified them into one coherent visual style.</p>
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		<title>MSHK</title>
		<link>http://www.wearebaby.com/mshk/</link>
		<comments>http://www.wearebaby.com/mshk/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 21:31:57 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/mshk/</guid>
		<description><![CDATA[We were responsible for the entire visual representation of this new music and lifestyle company. From the logo, website and brand guides to staff portraits and promotional imagery. We wanted to reflect the company\&#8217;s position as a serious, successful business but ensure it felt contemporary, vibrant and human. 
]]></description>
			<content:encoded><![CDATA[<p>We were responsible for the entire visual representation of this new music and lifestyle company. From the logo, website and brand guides to staff portraits and promotional imagery. We wanted to reflect the company\&#8217;s position as a serious, successful business but ensure it felt contemporary, vibrant and human. </p>
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		<title>Ministry of Sound</title>
		<link>http://www.wearebaby.com/ministry-of-sound/</link>
		<comments>http://www.wearebaby.com/ministry-of-sound/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 21:35:05 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Spaces]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/ministry-of-sound/</guid>
		<description><![CDATA[Over several years we\&#8217;ve worked closely with the world famous music brand on a wide range of creative projects, from an update of the iconic logo through to album designs and the redesign of the venue itself.
]]></description>
			<content:encoded><![CDATA[<p>Over several years we\&#8217;ve worked closely with the world famous music brand on a wide range of creative projects, from an update of the iconic logo through to album designs and the redesign of the venue itself.</p>
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		<title>Liberty Design 1850- Present</title>
		<link>http://www.wearebaby.com/liberty-design-1850-present/</link>
		<comments>http://www.wearebaby.com/liberty-design-1850-present/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 17:11:02 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/liberty-design-1850-present/</guid>
		<description><![CDATA[Liberty turned to us for a new take on the annual promotion of their vintage furniture collection. To break from the false perception of it as mainly ornate and decorative, and attract a newer audience, we used a series of detail shots of a 1960s table, creating a fresh, modern, geometric look for all design [...]]]></description>
			<content:encoded><![CDATA[<p>Liberty turned to us for a new take on the annual promotion of their vintage furniture collection. To break from the false perception of it as mainly ornate and decorative, and attract a newer audience, we used a series of detail shots of a 1960s table, creating a fresh, modern, geometric look for all design elements.   </p>
]]></content:encoded>
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		<title>Hed Kandi</title>
		<link>http://www.wearebaby.com/hed-kandi/</link>
		<comments>http://www.wearebaby.com/hed-kandi/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 09:25:40 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/hed-kandi/</guid>
		<description><![CDATA[We have recently begun art directing the distinctive images for the music and lifestyle brand. Working closely with Jason Brooks, the illustrator responsible for Hed Kandi\&#8217;s much imitated signature style to continue their tradition of glamorous, aspirational images but adding a contemporary edge.
]]></description>
			<content:encoded><![CDATA[<p>We have recently begun art directing the distinctive images for the music and lifestyle brand. Working closely with Jason Brooks, the illustrator responsible for Hed Kandi\&#8217;s much imitated signature style to continue their tradition of glamorous, aspirational images but adding a contemporary edge.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.wearebaby.com/hed-kandi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alex Cartana</title>
		<link>http://www.wearebaby.com/alex-cartana/</link>
		<comments>http://www.wearebaby.com/alex-cartana/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 17:01:08 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/alex-cartana/</guid>
		<description><![CDATA[Bringing together fashion photogrpaher Morten Laursen and illustrator Sarah Howell, we produced this campaign for debut singer/songwriter Alex Cartana. The combination of glamorous photography and hand-drawn illustrations were chosen to reflect Alex\&#8217;s highly personal but alluring music.  
]]></description>
			<content:encoded><![CDATA[<p>Bringing together fashion photogrpaher Morten Laursen and illustrator Sarah Howell, we produced this campaign for debut singer/songwriter Alex Cartana. The combination of glamorous photography and hand-drawn illustrations were chosen to reflect Alex\&#8217;s highly personal but alluring music.  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.wearebaby.com/alex-cartana/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Novena</title>
		<link>http://www.wearebaby.com/novena/</link>
		<comments>http://www.wearebaby.com/novena/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 12:36:18 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.wearebaby.com/novena/</guid>
		<description><![CDATA[We were approached to create the entire identity for this new, aspiring singer. From the logo and press pack through to how she is styled and presents herself. The end result is a mixture of the hard and soft, masculine and feminine, with the intention of creating something that will distinguish her from her peers.
]]></description>
			<content:encoded><![CDATA[<p>We were approached to create the entire identity for this new, aspiring singer. From the logo and press pack through to how she is styled and presents herself. The end result is a mixture of the hard and soft, masculine and feminine, with the intention of creating something that will distinguish her from her peers.</p>
]]></content:encoded>
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